Jocelyn Li
→ Digital
→ Branding
→ persimmon.plate ↗︎
→ Sandbox → Connect
A collection of booklets/zines/pamphlets inspired by and detailing
the unique and compelling qualities of the London Underground.
ONE: HISTORY
Inspired in shape and size by the Tube map brochures located at most Underground stations, this staggered pamphlet documents all eleven color-coded Tube lines in chronological order. Within each flap contains an image comprised of two photographs—one of an aspect of the line (station interior/exterior, train interior/ exterior, etc) back when it was first erected, the other of an aspect of the line today—divided by the silhouette of the line itself as seen on a map of London.
TWO: CONVERSATION
This “book-as-object” focuses exclusively on typography to transcribe a survey conducted on the London Underground. It addresses the unspoken cultural phenomenon in which riders of the Tube desire not to be spoken to during their daily commute on the train. Intended to be read on the trains themselves, the impracticality in its “L” form is a deliberate vehicle to foster conversation by demanding the involvement of yourself and a number of seat neighbours.
THREE: EPHEMERA
The shape and size of this unbound “book” is inspired by the Oyster card, the Underground’s contactless payment card carried around in the wallets and pockets of Tube riders. The form of this collection of cards informs the content: the each card depicts one piece of esoteric ephemera carried around in the pockets of Londoners, in much the same way as the Oyster card itself.
FOUR: WAYFINDING
This 180-page spiral bound book encourages not so much a traditional linear read, but rather a wayfinding experience that takes the reader/rider through London’s Zone 1 via subway. Through an analog “hyperlinking” system, the reader will be prompted to flip to certain pages throughout the book to “change” lines, and continue flipping left or right to travel between stations in a westbound, eastbound, northbound or southbound direction.